https://www.laurenepantano.com/resume daily 0.75 2026-06-29 https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1511231121450-VBUXRHOYFQRELR62Z53L/Resume+11.20.17.jpg About https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1511231121450-VBUXRHOYFQRELR62Z53L/Resume+11.20.17.jpg About https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1534560822184-CLX7VPQYF3Q4W3IXWC8X/Newsquarespaceresume.jpg About https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1534559804379-6JJ8FVXNFRDP24ATIGZO/LaurenPantano_Resume.jpg About https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1534394995439-QVHXUQIOPM5BIGJDWM6I/LaurenPantano_Resume.jpg About https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1534393631925-B34NSA7VI90V6IOUI5HS/LaurenPantano_Resume.jpg About https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1511231236576-M7V66UGUZ78ZGVQ7LFMU/Resume+11.20.17.jpg About https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1511238308332-8G9HG4WFDWQELEXCXD9Y/Resume+11.20.17.jpg About https://www.laurenepantano.com/portfolio daily 0.75 2017-11-21 https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1509300660056-5MEB5JZHB0IPQZLB40L4/Screen+Shot+2017-10-29+at+2.08.50+PM.png portfolio - The Disney Magic Timer App by Oral-B Parents always had a hard time getting their kids to brush their teeth. With the partnership of Disney, Oral-B was able to create an App that would make this challenge for parents much easier. This educational video shows the excitement kids have when they brush their teeth with this App. https://www.laurenepantano.com/work daily 1.0 2026-06-29 https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1646433171050-214BAQSEAPI746NJH8Y0/image-asset.jpeg Work - Tampax Educational Campaign Associate Creative Director For 5 years running, tampon sales were tanking. We dug in and found that period stigma has led to period misinformation...when we don’t talk about it, we can’t learn about it. After all of our research, we were confident that education was the answer. And who better to shed light on this issue than the queen of vagina-talk, Amy Schumer. This Amy campaign won a silver Effie for most effective advertising in the Personal Care category. https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1534392411412-5TCFOPCBR2T0BM6GVZ1M/Screen+Shot+2018-08-15+at+11.50.06+PM.png Work - Coffee-mate's Swirl Campaign Senior Art Director Coffee-mate set out to reinvent its iconic coffee swirl—the perfect blend of coffee and Coffee-mate. In this campaign, we put the swirl at the forefront, showcasing it in a dramatic and captivating way. Collaborating closely with a talented animation studio, we reimagined and emphasized this beautiful coffee combination, drawing attention to its smooth, irresistible allure. https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1747853248318-NBBM1A9RNWSN8JTYIHKC/image-asset.png Work - Be Toothpaste Campaign Art Director Crest launched a new line of toothpaste flavors under the name "Be," featuring bold and unconventional flavors like Chocolate, Vanilla, and Lime Mint. To match the unique appeal of these flavors, the campaign needed to be fun, daring, and eye-catching. It went beyond the typical boundaries of the oral care category and was even recognized by Workbook for its innovative illustrations and art direction. The stunning illustrations were created by the talented team at AKA, adding a distinctive, artistic touch to the campaign. https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1782751803325-MJEWEEGJPKQHMZZCKUN5/image-asset.jpeg Work - PureGym US Launch Creative Director | Art Direction | Production | Post PureGym was entering the US market and needed to establish itself as the local 24/7 gym with premium equipment and an approachable community feel. With no voiceover, no big campaign idea, a limited budget, and real gym members instead of professional talent, the challenge was to create authentic content that could work across social, paid, CRM, web, in-gym, and OOH. I led casting, art direction, production, music selection, and post while creating multiple :15 and :06 edits and a flexible content system that proved strong creative can drive awareness, even with limited resources. https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1509233821384-C2B60OT3OJE1BFLQQV7L/Screen+Shot+2017-10-28+at+7.36.32+PM.png Work - Now this is Seafood Campaign Senior Art Director Red Lobster hosts a seafood event every other month, and while the brand's advertising has traditionally focused on showcasing its food, consumer feedback from multiple rounds of testing revealed a critical insight: there was nothing new or exciting about Red Lobster that compelled them to keep returning. We were tasked with revitalizing and modernizing Red Lobster's current campaign. By incorporating innovative sound design, dramatic visuals, and dynamic lighting, we created spots that were truly groundbreaking for the casual dining category. These elements not only captured attention but also shifted consumer perceptions, encouraging them to see Red Lobster in a fresh, exciting light. https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1747850815160-AF1A23X00QTS34TOC69P/grandma+4.jpg Work - Cascade Print Campaign Associat Creative Director These print ads for Cascade showcase how the dishwasher can handle the cleaning, allowing you to focus on what matters most. With Cascade's superior cleaning power, you can trust your dishwasher to do the heavy lifting. https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1509235374366-SD1O15X1OJ0FOLQ33CVZ/Screen+Shot+2017-10-28+at+8.02.38+PM.png Work - Reintroduce Singing Pepto Campaign Senior Art Director Pepto-Bismol achieved remarkable success with its "Symptom Singing" commercial in 2009, which became a defining moment in the brand's history. During that time, sales reached their peak, as the commercial resonated deeply with audiences and became a memorable part of pop culture. Fast forward to today, and we were tasked with reviving this iconic jingle in a fresh, modern way while maintaining the humor and charm that made it so memorable. Our goal was to create a version that would not only capture the original spirit but also stand out in today's advertising landscape. The result was a commercial that performed exceptionally well in testing and significantly boosted sales, proving that the classic song still holds a special place with consumers. https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1607373619567-UACVWZVYT3GSZFW40YM7/image-asset.png Work - Always Visual Identity Associate Creative Director A fresh visual identity was essential to authentically represent our target audience: a multi-faceted woman. I conceptualized this distinctive look and worked closely with our design team to bring it to life. We call this visual identity "Collage" because it reflects the authenticity, creativity, and vibrancy of our audience. It's a curated collection of print work that, much like the women it represents, is unique and full of character. https://www.laurenepantano.com/i-flatiron daily 0.75 2022-01-20 https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458236806236-ARX9N8DUXJE0N9C0VMA9/125A9968-2.jpg i https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458236156677-V7D18CONMCZN767DU6R7/125A9968-2.jpg i https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458237347570-U2CQMD1OL871SU6H71G7/125A0700.jpg i https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458237356931-X7AFW7Y758KQGY9L9310/125A7789.jpg i