https://www.laurenepantano.com/portfolio daily 0.75 2017-11-21 https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1509300660056-5MEB5JZHB0IPQZLB40L4/Screen+Shot+2017-10-29+at+2.08.50+PM.png portfolio - The Disney Magic Timer App by Oral-B Parents always had a hard time getting their kids to brush their teeth. With the partnership of Disney, Oral-B was able to create an App that would make this challenge for parents much easier. This educational video shows the excitement kids have when they brush their teeth with this App. https://www.laurenepantano.com/work daily 1.0 2026-08-18 https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1782761513498-88BB2CWLKNAM5LYW0C4B/image-asset.png Work - Tampax Educational Campaign Associate Creative Director For 5 years running, tampon sales were tanking. We dug in and found that period stigma has led to period misinformation...when we don’t talk about it, we can’t learn about it. After all of our research, we were confident that education was the answer. And who better to shed light on this issue than the queen of vagina-talk, Amy Schumer. This Amy campaign won a silver Effie for most effective advertising in the Personal Care category. https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1782846776358-AD3I0AV4DLMW296LQN64/Screen+Shot+2018-08-15+at+11.50.06+PM.png Work - Coffee-mate's Swirl Campaign Senior Art Director Coffee-mate set out to reinvent its iconic coffee swirl—the perfect blend of coffee and Coffee-mate. In this campaign, we put the swirl at the forefront, showcasing it in a dramatic and captivating way. Collaborating closely with a talented animation studio, we reimagined and emphasized this beautiful coffee combination, drawing attention to its smooth, irresistible allure. https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1509233821384-C2B60OT3OJE1BFLQQV7L/Screen+Shot+2017-10-28+at+7.36.32+PM.png Work - Now this is Seafood Campaign Senior Art Director Red Lobster hosts a seafood event every other month, and while the brand's advertising has traditionally focused on showcasing its food, consumer feedback from multiple rounds of testing revealed a critical insight: there was nothing new or exciting about Red Lobster that compelled them to keep returning. We were tasked with revitalizing and modernizing Red Lobster's current campaign. By incorporating innovative sound design, dramatic visuals, and dynamic lighting, we created spots that were truly groundbreaking for the casual dining category. These elements not only captured attention but also shifted consumer perceptions, encouraging them to see Red Lobster in a fresh, exciting light. https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1747850815160-AF1A23X00QTS34TOC69P/grandma+4.jpg Work - Cascade Print Campaign Associate Creative Director These print ads for Cascade showcase how the dishwasher can handle the cleaning, allowing you to focus on what matters most. With Cascade's superior cleaning power, you can trust your dishwasher to do the heavy lifting. https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1786032391402-SB3TPVG60Q4G02HFNXHM/image-asset.jpeg Work - PureGym US Launch Social Video Creative Director | Art Direction | Production | Post As PureGym entered the US market, the brand needed to establish itself as the neighborhood 24/7 gym with premium equipment, an inclusive community, and a fresh visual identity. The goal was to create a modern, energetic, and authentic content library that showcased the gym, its key benefits, and the workout experience. Working within a limited budget, with no voiceover and real members instead of professional talent, we leaned into authentic storytelling, highlighting each training zone, premium equipment, and a cast that reflected the local community. The result was a flexible library of assets designed to perform across social, paid, CRM, web, in gym, and OOH. I led creative direction, casting, art direction, production, music selection, and post production, delivering multiple :15 and :06 edits while building a scalable content system that proved thoughtful creative can make a strong impact, even with limited resources. https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1607373619567-UACVWZVYT3GSZFW40YM7/image-asset.png Work https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1787075007103-364QULQFBC0JOTE9J6G6/image-asset.png Work https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/1747853248318-NBBM1A9RNWSN8JTYIHKC/image-asset.png Work - Be Toothpaste Campaign: Video, Print, Social + Digital Experience Art Director Crest launched a new line of toothpaste flavors under the name "Be," featuring bold and unconventional flavors like Chocolate, Vanilla, and Lime Mint. To match the unique appeal of these flavors, the campaign needed to be fun, daring, and eye-catching. It went beyond the typical boundaries of the oral care category and was even recognized by Workbook for its innovative illustrations and art direction. The stunning illustrations were created by the talented team at AKA, adding a distinctive, artistic touch to the campaign. https://www.laurenepantano.com/i-flatiron daily 0.75 2022-01-20 https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458236806236-ARX9N8DUXJE0N9C0VMA9/125A9968-2.jpg i https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458236156677-V7D18CONMCZN767DU6R7/125A9968-2.jpg i https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458237347570-U2CQMD1OL871SU6H71G7/125A0700.jpg i https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1458237356931-X7AFW7Y758KQGY9L9310/125A7789.jpg i https://www.laurenepantano.com/new-page-1 daily 0.75 2026-08-07 https://images.squarespace-cdn.com/content/v1/562e91fce4b01854ea20714d/e5b334ca-b94d-4665-9271-92f06ff30cd1/Artist+Photo.png About